#: 7539 S15/Hot Topics
    18-Oct-90  21:32:33
Sb: #Advertising
Fm: Greg Morse 72746,3451
To: Paul Ward

Paul, by now no doubt you have made several silent vows about what you will or
will not say in the future! As an os9 user who likes competion but cringes at
in-fighting, i think that FHL's approach of neither competitor mentioning the
other is good. FWIW this is also (or has been anyway) IBM's approach. Typically
you cannot get their salesmen to comment on another mfgs product. Their
approach is always "I'll tell you about IBM's products. If you want to know
about brand X then you'd best ask them". Even their benchmark publications
typically benchmark IBM machines against each other not against the
competition. I gues that they have found it gets them into less trouble in the
long run, whether their comments are good, bad, or neutral - they don't make
them. As Calvin coolidge might have said - If you don't say nothing they can't
take offence. 

There is 1 Reply.