druck wrote:

> I've spent most of the last 33 years either writing it or testing it, in
> the aviation, automotive, defence, accessibility, data security and most
> recently motorsport industries.
>
> But hey, you obviously know best, this is the internet after all.

I think you are focusing on the development cost only. Let's say it is 5 000
000 for the first release. Then you sell 1 000 000 for 10 per item. How
much is the cost?
Then you have a new version that costs you 1 000 000 to release and you sell
another 1 000 000 for 10 per item. How much is the cost?

Let us think further. To flash an item and test (for sure it is automated
testing) it costs perhaps less than 1 and it is included in this 10.

OK so far? and further - you have let's say 20 employees with total cost of
100000,- per month. How much is the cost?

And there is much more to add, but in general I do not see any point to
estimate isolated price based on cost. Even the formula given as example by
The Natural Philosopher is to estimate the potential revenue.
Price is never based only on development and production cost. Simply said
price is based on what customer is ready to pay. If you make a revenue, it
is worth investing.

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