LC> My company has used them to good effect.  I don't like 
 LC> doing it, and voted vigorously against it.  I was 
 LC> outvoted.
 LC> We wouldn't have continued to use the service if it 
 LC> hadn't been so successful.  If people didn't buy things 
 LC> they found through faxes, no one would send them.  
 LC> After I was outvoted, I waited to be proved right, that 
 LC> this form of advertising would create bad feeling and 
 LC> bring no business.  Since it gave significant value for 
 LC> the amount spent (it is not a free form of 
 LC> adveritising, but it does cost less per customer gained 
I don't like it either, but it does seem to be effective.  I also hate 
getting junk mail and junk email and spams in newsgroups.  Junk faxes, emails 
and spamming in newsgroups are particularly attractive to small businesses 
since they are of little or no cost, unlike flyers in the mail.  As a 
professional marketer, I must admit to using flyers, directed emails and 
faxes to companies that purchase my type of products.  I'm afraid a small 
business person can't afford to ignore these tools when many other small 
businesses are using them.
Garland
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