MG> Laurie-When you first said that you didn't see the 
 MG> FAX REVENGE concept as viable, I didn't realize you 
 MG> had a vested interest as someone who uses 
 MG> "ad faxes."
My company has used them to good effect.  I don't like doing it, and voted 
vigorously against it.  I was outvoted.
 MG> I would never recommend to a client to promote in 
 MG> such an unprofessional manner.
We wouldn't have continued to use the service if it hadn't been so 
successful.  If people didn't buy things they found through faxes, no one 
would send them.  After I was outvoted, I waited to be proved right, that 
this form of advertising would create bad feeling and bring no business.  
Since it gave significant value for the amount spent (it is not a free form 
of adveritising, but it does cost less per customer gained than TV ads) it 
has been used again. 
 
My personal preference is still against fax advertising (every morning I come 
into my office to find page after page of junk faxes if I forgot to turn the 
fax machine off at night) but I'm not going to be able to put a complete stop 
to my company using it until it stops bringing in business.  All I can do is 
make absolutely sure the law is followed, and that people who phone to scream 
are treated politely.
--- Maximus 2.01wb
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