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echo: rtkba
to: EARNEST PADGETTE
from: BROOKS GELFAND
date: 1997-11-16 23:03:00
subject: I-676

On 11-13-97 21:34 Re: I-676 Earnest Padgette wrote: 
 
EP>(clip)
BG>3. I understand the NRA spent approximately $2 Million to combat
BG>   I-676. If the opposition can qualify measures again and again
BG>   causing the NRA and other groups to expend their resources to
BG>   combat them, they will eventually deplete our resources. Then the
BG>   can move on to their true objective in another area and meet
BG>   little resistance - political guerrilla warfare. Remember it does
BG>   cost anywhere near $2 Million to qualify a measure, although the
BG>   costs are not negligible.
BG>Hopefully reason 1 is the real reason for the quote.
EP>        Money well spent, wouldn't you say? (-: Ernie P.
EP>___
I am not sure, Ernie. 
Obviously it was a fight that had to be won and by a good margin.
 
Winning over the "last" vote usually costs more than winning the 
first vote for your side in any contest i.e. the amount of effort it
takes to convince the last hold out voter is significantly more 
than the effort it takes to get a "true believer" to go to the polls
and vote. Could we have won as convincing a victory at a much lower
cost, say a two to one margin rather than a 2.5 to 1 margin? How much less 
would such a victory have cost in dollar terms, leaving that many more 
dollars available for the next campaign? That is the question that NRA/ILA 
must address. I am sure I don't have to tell you that resources are not 
limitless. 
 
Brooks Gelfand           gelfand@failurea.fail.com 
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