TS> Consumer toys, no matter how esoteric, are not Pro
TS> unless the consumers cho
TS> to buy toys intended and primarily marketed for
TS> actual pro use. In busines
TS> both considerations not present in ESOTERIC
TS> consumer markets, which is the
JL> well, it seems there is a need for you to define for
JL> us what you believe -pro- is?
"Pro" means for professional use, as in business use of audio, such as PA,
SR, commercial recording, broadcast, theater, etc. MI is the most common
class of semi-pro.
High end consumers (a term defined in law Federally and in many states) may
use some pro gear, but inherently do not have pro- applications.
Pro's have to put reliability and economic feasibility into their
considerations as high priorities. Esoteric consumers may buy $40 a foot
speaker wire because it looks pretty and they get an orgasmic rush with the
con job from a sleazy salesman, whereas pro's generally consider functional
details instead.
The Record Plant's mobile recording studios are pro audio on wheels. A
remote broadcast RV or truck used in radio promotions is pro audio. A
consumer's car never is, even if a few of them use a few pro components in a
high end install.
There is ONE and only one reverse technology flow I can think of. The design
concept of Stewart amps I'd bet borrows from avionics and car concepts.
Krell or Mark Levinson/Madrigal are not pro either, but esoteric.
Conglomerates like Harman International, AKG, Stanton, Matsushita, and Mark
IV have numerous divisions including distinctly pro- and consumer oriented
ones, plus some with a bit of overlap. Study their marketing and you'll
refine the concept of distinguishing pro- on the hardware end of the
spectrum.
BTW, you have to be serious enough about the industry to both attend
conventions and be a dealer for at least a couple product lines to obtain the
knowledge I just suggested. If you can simply name two dozen trade names and
subsidiaries of the above parents, accurately described, it's a start though.
Terry
--- Maximus 2.01wb
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