TIP: Click on subject to list as thread! ANSI
echo: home_office
to: WALTER LUFFMAN
from: ED NELSON
date: 1996-10-21 22:39:00
subject: Re: TRADEMARK SHOW

You expressed some concern, Walter, about the Good Housekeeping seal of 
approval.  And from my position of antiquity, you're wise to be concerned. 
Just thinking idly, have you ever seen an "approved" product that was _not_ 
advertised in GH?
What the Hearst Magazine Division is doing with _Popular Mechanics_ was, IMO, 
foreshadowed by the GH Seal operation.  The "quality" tools one finds on the 
rack at Walgreen's now carry the "Popular Mechanics" logo!  Alas, how some of 
the old staffers must feel!
Regards.                                                              --ed
 
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