-=> Quoting Bob F Howard to All <=-
 BFH> A long time ago, I read of an exhibit or show in Las Vegas for
 BFH> Trademarks. It seems there are many nationally known brand names and
 BFH> trademarks that are for lease or sale. 
Some companies sell of portions of themselves, including licensed use 
of the trademark as part of the deal.  For example, General Electric 
sold its GE and RCA consumer-electronics business to another company 
several years ago.  (AFAIK, GE still makes its own light bulbs, 
nuclear reactors and jet engines, though.)
 BFH> One very popular trademark is "Good Housekeeping" although lately, we
 BFH> don't see it so often. I heard one can get usage of it for about
Are you referring to actual use of the "Good Housekeeping" trademark 
as a brand-name for another company's product, or just the use of the 
"Good Housekeeping Seal of Approval (an endorsement) on the label and 
in advertising?  If the latter, I'd be concerned about the GH Seal's 
credibility.
Walter, Team OS/2
wluffman@usit.net  walter.luffman@vdim.com
... Most popular tagline: "UNREGISTERED EVALUATION COPY"
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