greg1199{at}yahoo.com wrote:
> > Any ad with a woman and a man, the woman wins. Every time.
>
> That's because women do most buying, even though men do most earning.
> Go out mid-morning on a weekday.  Count the number of middle-aged
women
> driving SUVs in and out of strip malls.  Count the number of men.
>
> Since women like seeing women beat men, such an advertising technique
> is certain to attract more female customers.

I remember a (female) advertising person being asked about negative
stereotypes of men in ads e.g. being portrayed as being
stupid/incapable or simple.  She said this was what women liked to see.
The interviewers should have followed up with the question that, if
the product was targeted at men, would she be happy if there were
similar negative stereotypes of women (e.g. stupid/incapable).

I'm fairly sure the woman wouldn't have been happy with that so why is
it ok to stereotype men?  I have a low opinion of advertising in
general and know that it's not done for altruistic reasons but still
think am amazed more people don't object or people in the industry can
justify the use of so much negative stereotyping of men, with such
specious reasoning.

TT
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