From: "Rich Gauszka" 

Zune the next BOB

http://weblog.infoworld.com/techwatch/archives/008930.html

Hint to Microsoft: If you're making a gadget that's supposed to replace a
gadget that most of your likely customers already own -- don't play it
conservative!("Buy my new Potato peeler. It's almost exactly like the
one you already have, but it comes in brown!")

The tepid reviews seemed to have dampened the public's appetite for the
player, and early reports were that the devices were hardly moving in many
retail outlets.

A couple days out, there are stories about problems with music discovery
and other features.

..

More fundamentally, though, Microsoft's whacky DRM and music sharing
restrictions show that it still hasn't proven that it "gets" the
revolution that's happening in the media business and among young, gadget
savvy consumers. Three plays for three days? Please.

"Ad"  wrote in
message news:455d6cff{at}w3.nls.net...
> Gee looks like they had lots of time for making the user sign up to crap
> but not enough to get it working with other MS products e.g. vista & it
> would appear.....
>
> "Installing the Zune, "sucked", causing the reviewer's
top-of-the-line
> Media Center PC to crash several times. It then took the critic another 20
> minutes to load the program on another PC. That's not all Engadget griped
> about: The registration process was arbitrarily complex, requiring too
> much
> personal information and demanding that the user create both a Zune
"tag"
> and a Windows Live ID."
>
>
> Triage b4 christmas?
>
>
> I wonder if they designed the customer capture process before the device
> as that seems to be overly demanding for what it at the end of the day an
> updated walkman.
>
> Adam

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