To: , ,
        
From: "Jay  P Hailey" 
Reply-To: trekcreative{at}yahoogroups.com


----- Original Message -----
From: "I. Twolan" 
To: "TREK List" 
Sent: Wednesday, July 30, 2003 12:07 PM Subject: [T] Trek Bosses Defend Franchise


>From SF Weekly:

Trek Bosses Defend Franchise

Rick Berman and Brannon Braga, the executive producers of UPN's Enterprise
and de facto keepers of the Star Trek flame, found themselves on the
defensive in a discussion with reporters about the franchise's health.
Signs of trouble include the recent box-office failure of the 10th Star
Trek movie, Nemesis; the declining ratings of Enterprise; and the recent
lawsuit by game publisher Activision against Viacom, claiming that the
company and Paramount have allowed the franchise to "stagnate."
The future of Trek has been the subject of magazine stories in TV Guide and
Entertainment Weekly, among others.

So the two producers found themselves defending their work and the new
direction Enterprise is slated to take as it begins its third season in the
fall. "I don't think the franchise is in trouble," Berman told
reporters at UPN's fall press preview in Hollywood. He added, "Viacom
and Paramount have been very supportive of what we do, both in terms of the
television shows that we produce and the movies that we produce."

As for Enterprise, which is taking a bold new direction, Leslie
Moonves?chairman and chief executive of UPN's parent, CBS?denied to
reporters that the company was close to a drastic change such as taking it
off the air and coming back later with an entirely new Trek series. "I
don't think we were close to it," he said. "Everything is talked
about. And obviously, we looked at all permutations. And as [UPN president]
Dawn [Ostroff] said, we looked at our research, we talked to the producers,
we talked to the studio, and we felt this was the best plan."

For his part, Braga told reporters, "I don't think creatively we were
doing anything wrong. It can be debated from many different angles whether
there are problems with the show. There are many people that love the show.
We're very proud of the show, but we did feel that after a couple of
seasons, it was time to do something differently." So why did viewers
bail last year? "Don't know," Braga said matter-of-factly.
"Don't know."

Enterprise returns to Wednesdays at 8 p.m. ET/PT, starting Sept. 10.

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