MM> He described a neat demo in Scientific American that I managed to
 MM> apply to brand-switching behaviour for my marketing students, and
 MM> feasted on the insights that sprang from the exercise.

Do tell.

Paul Rogers, paulgrogers{at}yahoo.com                       -o)
http://www.angelfire.com/or/paulrogers                   /\\
Rogers' Second Law: Everything you do communicates.     _\_V

... The worst thing about censorship is XXXXXXXXXXX.
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