From: RobertB 

In article ,
 "Rich Gauszka"  wrote:

> "RobertB"  wrote in message
> news:missinglink-B53E73.11091107032007{at}news.barkto.com...
> > In article , "Geo."
 wrote:
> >
> >> "mike"  wrote in message
> >> news:uhrru2hke6flbdrhq9f0e1act6ot6buqer{at}4ax.com...
> >>
> >> > Mr. Gates, as he is wont to do when he talks about Macs
and PCs, misses
> >> > several key and painfully obvious points:
> >>
> >> No, I think in this case Gates has it nailed.
> >>
> >> Geo.
> >
> > No, I think the author is right. BG misses the whole point of the ads
> > and comes off as some kind of stern Calvinist preacher. Which he is.
>
> To quote an English newspaper columnist, Charlie Brooker on the Apple ads
>
> "When you see the ads you think PCs are a bit rubbish yet ultimately
> loveable, whereas Macs are just smug, preening tossers',"

Actually, I don't get that from the ads. I rather like the Mac guy.
>
> --
>
> While the ads are humorous, Apple does come across as smug and condescending

He's just the straight man. He doesn't boast or smirk, and he's sympathetic
to PC's plight. He's just got the coolness factor.

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