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echo: babylon5
to: rec.arts.sf.tv.babylon5.moderated
from: Andrew Swallow
date: 2007-10-18 21:20:34
subject: Re: Re. B5-TLT VotD, Was Re: Babylon 5 fandom listed as #12

Mac Breck wrote:
[snip]

> 
> If they were trying to make back 100% of the budget with this first DVD,
> it means that they had NO confidence at all in there ever being a second
> DVD.  That's entirely short term thinking.  To think like that is to
> ignore all of the history of B5 universe sales (VHS, Laserdiscs, DVDs,
> etc.).  The very idea is ludicrous.  By now, I'd think they'd have
> learned something about the B5 fanbase.
> 

100% of the money back on the prototype is reasonable.  A good
business plan soon makes a profit.  What is not reasonable is
betting your job on the high risk of not advertising the DVD.
No hype no sales.

Andrew Swallow
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