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echo: osdebate
to: Rich
from: Rich Gauszka
date: 2007-02-27 22:02:48
subject: Re: Adobe 8 Activation nightmare

From: Rich Gauszka 

or you have the idiocy with Microsoft's PlaysForSure certification. DRM is
currently a mess with various corporate entities in a power struggle for
control of a market without care of how it affects (screws) the consumer.
The average consumer I know either by facial expression or vocally
expresses a dissatisfaction with the current state of affairs

http://www.mobilemag.com/content/100/337/C11865/

While it still appears to be true that PlaysForSure content won't work on a
Zune, the reverse is completely hunky doory. You can seemingly drag songs
from the Zune Marketplace onto any PlaysForSure device, like offerings from
Rio and Creative.



Rich wrote:
>    I don't see average consumers misusing the term.  I see strongly
> opinionated and technical folks like those that would have their own
> blog or would post to a public forum.  This isn't a consumer topic
> beyond that some folks are trying to make it one.  That isn't to say
> there aren't real issues with interoperability and longevity such as you
> read about lately with itunes.  This is just a single application of
> DRM.  The same aspects that are an issue for this application are not
> issues for the application of DRM to your medical records or sensitive
> corporate documents.
>
> Rich
>
>
>     "Rich Gauszka"      > wrote in message
>     news:45e4e27a$1{at}w3.nls.net...
>     I don't disagree. The notable constant though is that people are
>     including DRM in their complaints just because they can. If DRM was as
>     beneficial for consumers as the industry propagandists spout I highly
>     doubt you'd see this trend.
>
>
>     Rich wrote:
>      >    It's not just DRM and this, it's DRM and anything people want to
>      > complain about that can be stretched to garner more support.
>     Broadly I
>      > see it used for anything that restricts access, copying, or
>     similar.  I
>      > think people believe they will get more sympathy for their
>     position from
>      > a certain audience if they apply the term DRM than if they are
>     honest.
>      >
>      > Rich
>      >
>      >
>      >     "Rich Gauszka"      
>      >     > wrote in message
>      >     news:45e4b899{at}w3.nls.net...
>      >     I understand the point you are making. Unfortunately, like it
>     or not,
>      >     DRM and Activation are starting to be used interchangeably in
>     everyday
>      >     use ( as in the Infoworld Gripeline blog )
>      >
>      >
>      >     Rich wrote:
>      >      >    This is neither a content nor a service which is one
>     reason I
>      >      > questioned the use of DRM.  I think the new subject is
>     appropriate.
>      >      >
>      >      > Rich
>      >      >
>      >      >
>      >      >     "Rich Gauszka"      
>      >     
>      >      >     >
wrote in message
>      >      >     news:45e4b05e$1{at}w3.nls.net...
>      >      >     It's an inane activation scheme. From Microsoft's own
>      >     definition one
>      >      >     could make the case that Adobe's activation is a content
>      >     owner setting
>      >      >     the business rules of a file ( a program in this case
>     ). Most
>      >     would use
>      >      >     'activation' for clarity in this context - so Subject
>     changed
>      >      >
>      >      >     http://www.microsoft.com/security/glossary.mspx#d
>      >      >
>      >      >     digital rights management (DRM)
>      >      >
>      >      >     Any technology used to protect the interests
of owners of
>      >     content and
>      >      >     services (such as copyright owners).
Typically, authorized
>      >      >     recipients or
>      >      >     users must acquire a license in order to consume the
>     protected
>      >      >     material—files, music, movies—according to the rights or
>      >     business rules
>      >      >     set by the content owner.
>      >      >
>      >      >
>      >      >     Rich wrote:
>      >      >      >    What does this have to do with DRM?  Or do you
>     use DRM for
>      >      >     everything
>      >      >      > from actual DRM to encrypted email to password
>     protected ZIP
>      >      >     files to
>      >      >      > SSL/TLS?
>      >      >      >
>      >      >      > Rich
>      >      >      >
>      >      >      >
>      >      >      >     "Rich Gauszka"
     
>      >     
>      >      >     
>      >      >      >    
> wrote in
>     message
>      >      >      >     news:45e4792a$1{at}w3.nls.net...
>      >      >      >     Adobe - If you use a disk defragger the
>     activation doesn't
>      >      >     like it?
>      >      >      >
>      >      >      >
>      >      >
>      >
>     http://weblog.infoworld.com/gripeline/archives/2007/02/acrobat_activat.ht
ml
>      >      >      >     when it comes to stupid IT designs
as far as the
>      >     activation
>      >      >     issues I
>      >      >      >     encountered with Adobe. I upgraded
from Acrobat
>     7.0 to
>      >     8.0,
>      >      >     because the
>      >      >      >     demos and features looked great. After
>     installing it,
>      >     I didn't
>      >      >      >     really use it
>      >      >      >     for a few months. Then I went to use it and it
>     said it
>      >     was not
>      >      >      >     activated."
>      >      >      >
>      >      >      >
>      >      >      >     When the reader went to the menu, he
was puzzled to
>      >     see both the
>      >      >      >     "Activate'
>      >      >      >     and "Deactivate' buttons turned
off. "Seems
>     stupid --
>      >      >     shouldn't one
>      >      >      >     always
>      >      >      >     be highlighted?" the reader
wondered. "After
>     calling in,
>      >      >     Adobe told
>      >      >      >     me to
>      >      >      >     run the repair function. I did, and it worked
>     for one day,
>      >      >     and then
>      >      >      >     it was
>      >      >      >     deactivated again and both buttons were off
>     again. I
>      >     called again
>      >      >      >     and waited
>      >      >      >     on hold forever to be told to uninstall and
>     reinstall.
>      >     So I
>      >      >      >     uninstalled and
>      >      >      >     it deactivated. I went to reinstall
and it said
>     I did
>      >     not have an
>      >      >      >     original
>      >      >      >     product to upgrade from. Wow, like
I'm supposed to
>      >     keep all
>      >      >      >     hundred-plus key
>      >      >      >     codes I've ever had from Adobe. So after about
>     3 more
>      >     people
>      >      >     and a
>      >      >      >     lot more
>      >      >      >     time on the phone I got around the
installation and
>      >     activated
>      >      >     again
>      >      >      >     with a
>      >      >      >     temp key. Then within hours it
deactivated again."
>      >      >      >
>      >      >      >
>      >      >      >     The reader then entered a support nightmare
>     from which
>      >     he is
>      >      >     yet to
>      >      >      >     awaken.
>      >      >      >     For weeks on end, tech after tech
would tell him to
>      >     run the
>      >      >     repair
>      >      >      >     function
>      >      >      >     and reinstall. When that wouldn't
work, the techs
>      >     would begin
>      >      >      >     speculating as
>      >      >      >     to what changes he should make to
him computer to
>      >     placate the
>      >      >      >     activation
>      >      >      >     gods. "Gee, the guy would say,
why do you need to
>      >     mirror your
>      >      >     hard
>      >      >      >     drive?"
>      >      >      >     the reader wrote. "Then they
send me to another and
>      >     the guy says,
>      >      >      >     gee, if
>      >      >      >     you upgrade or restore your drive,
or change your
>      >      >     configuration, or
>      >      >      >     backup
>      >      >      >     to Ghost, or use a RAID array, or use a disk
>      >     defragger, the
>      >      >     activation
>      >      >      >     doesn't like it. Then they start asking why I
>     need to
>      >     do these
>      >      >      >     things, which
>      >      >      >     is none of their business."
>      >      >      >
>      >      >      >
>      >      >      >     Some of the Adobe techs mentioned
that what the
>     reader
>      >     really
>      >      >     needed
>      >      >      >     to fix
>      >      >      >     the activation problem was
"Patch 2.70."
>      >     Unfortunately, it seems
>      >      >      >     Patch 2.70
>      >      >      >     is not provided to just any old Acrobat
>     customer, and the
>      >      >     reader had to
>      >      >      >     supplicate his way up the support
ladder to find
>      >     someone who
>      >      >     could
>      >      >      >     authorize
>      >      >      >     sending it to him. "I finally
get to the right
>     guy and
>      >     he asks me
>      >      >      >     why I need
>      >      >      >     it and why I can't stop mirroring and
>     defragging and
>      >     using Ghost.
>      >      >      >     Finally he
>      >      >      >     says he'll escalate the issue and I'll have an
>     e-mail
>      >     in 24
>      >      >     hours.
>      >      >      >     Next day
>      >      >      >     there's no e-mail so I call back. It was never
>      >     escalated and
>      >      >     I have
>      >      >      >     to start
>      >      >      >     the process of filing to get the
patch all over
>     again."
>      >      >      >
>      >      >      >
>      >      >      >     The reader is a stubborn man, though, and he
>      >     eventually prevailed
>      >      >      >     upon Adobe
>      >      >      >     to send him Patch 2.70. It didn't
help. Several
>     more
>      >     weeks of
>      >      >      >     escalations to
>      >      >      >     supervisors and higher levels of
Adobe support have
>      >     followed,
>      >      >     without
>      >      >      >     success. Last week Adobe promised to
send him a
>     copy
>      >     of Acrobat -
>      >      >      >     presumably
>      >      >      >     the corporate version - that would get around
>     the problem.
>      >      >     But at last
>      >      >      >     report it still hasn't shown, so the reader's
>     copy of
>      >     Acrobat
>      >      >     8 remains
>      >      >      >     deactivated.
>      >      >      >
>      >      >      >
>      >      >      >     "The amount of time, support,
and money that
>     Adobe and
>      >     I have
>      >      >     wasted
>      >      >      >     on this
>      >      >      >     is crazy," the reader wrote.
"I understand
>     protecting your
>      >      >     product, but
>      >      >      >     these people have gone way overboard with this
>      >     activation that's
>      >      >      >     tied so
>      >      >      >     closely to the hardware that you
can't do anything
>      >     that doesn't
>      >      >      >     upset it.
>      >      >      >     Many people back up, restore, defrag
and mirror
>     disks and
>      >      >     many more
>      >      >      >     will do
>      >      >      >     so as the prices come down. I think
Adobe needs to
>      >     clean some
>      >      >      >     management
>      >      >      >     house, toss out this stupid
activation process, and
>      >     get something
>      >      >      >     that works
>      >      >      >     instead of the runaround."
>      >      >      >

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