Replying to a message of Richard Webb to bob klahn:

 RW> Indeed they do.  AS one who's worked behind the mixing board doing
 RW> commercials I can tell you they agonize over whether or not they're
 RW> having the impact they desire.

 RW> It's all about brand recognition.  YOu don't grab a tissue, you grab a
 RW> "klenex" (TM) THe dentist's office plays
"Muzak" (TM) in the waiting
 RW> room.

Note that 'Kleenex' and 'cellophane' are now both generic terms.  Companies now
jealously guard their brand names and sue if any other company uses one.  Which is
why 'facial tissue' and 'food wrap' are used instead of 'Kleenex' and 'Saran Wrap' in
competitors' commercials.  I don't think that 'Muzak' ever got into general usage,
most folks use 'elevator music' instead.


 bk>>  Do you remember "Ipana"?

 RW> Brush-a brush-a brush-a this is new ipana.

"... with the brand new flavor
It's dandy for your teeeeeeeth."


 RW> Regards,
 RW>            Richard
 RW> ... Braille:  support true literacy for the blind.
 RW> -!- timEd 1.10.y2k+
 RW>  ! Origin: Radio REscue net operations BBS       (1:116/901)

--- FleetStreet 1.19+