Bob Ackley wrote in a message to Richard Webb:

 RW> It's all about brand recognition.  YOu don't grab a tissue, you grab a
 RW> "klenex" (TM) THe dentist's office plays
"Muzak" (TM) in the waiting
 RW> room.

BA> Note that 'Kleenex' and 'cellophane' are now both generic terms. 
BA> Companies now jealously guard their brand names and sue if any other
BA> company uses one.  Which is
BA> why 'facial tissue' and 'food wrap' are used instead of 'Kleenex'
BA> and 'Saran Wrap' in
BA> competitors' commercials.  I don't think that 'Muzak' ever got into
BA> general usage,
BA> most folks use 'elevator music' instead.

MOre-so in europe I gather.  Just read a history of "elevator
music" last week, and a big part of that was a history of Muzak
corporation. THey guard their trade name pretty jealously, especially in
Britain.



Regards,
           Richard
... Amazing how much tape is on a 10" reel when it's not.
--- timEd 1.10.y2k+