> RN>I used to use Tide to wash clothes, but there are so many Tides to choose
 > RN>now as to make it confusing to the shopper.
 > 
 > That is where the Consumer Reports Magazine comes to the Rewscue.
 > fro colothes washing i noted that the "kirtland" brand form
coctco was
 > just as good as tide and cheaper
 > the same can be found for many things used daily in the home

Yes. Tide survives only due to marketing hype.  It's twice the price of other
equally good brands.
             xxcarol
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