From: "Geo." 

This assumes they are actually paying for paytv..

Geo.

"Rich Gauszka"  wrote in
message news:461d22fb$1{at}w3.nls.net...
> of course they described the watermarking tool as "consumer friendly"
>
>
> http://www.tgdaily.com/content/view/31575/97/
>
> Los Angeles (CA) - Philips today announced a "forensic"
watermarking tool
> for video content which allows copyright holders to follow the path of
> pirated content back to a specific PayTV subscriber.
>
> The technology, called VTrack, uses an "imperceptible and indelible unique
> identifier" embedded into the video signal, which can be used to determine
> a potential pirate of video content.
>
> While Philips claims that VTrack is "consumer friendly" and
that it will
> enable content providers to "confidently broadcast more high definition
> and early release material that is typically at higher risk for piracy,"
> the firm believes that its approach is strong enough to have an impact on
> mass piracy. "By utilizing watermarking technology in set-top boxes,
> content pirates will expose themselves to greater legal risk if they
> attempt large-scale redistribution of improperly obtained content," the
> firm said in a prepared statement.
>
> According to the developer, the watermarks "cannot be separated from the
> content" and cannot be "altered". Pirated content can
be traced back to
> the original PayTV subscriber "even after severe quality degradation of
> the video such as scaling, cropping, compression and camcorder copying."
>

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