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| subject: | VeriChip `Get Chipped` Promotion |
VERICHIP CORPORATION LAUNCHES NATIONAL "GET CHIPPED" PROMOTION
- FIRST 100,000 REGISTRANTS AND ALL QUALIFIED ADSX SHAREHOLDERS
ELIGIBLE FOR $50 INTRODUCTORY SAVINGS
New Authorized VeriChip Centers and Distribution Centers established
in Arizona, Texas and Florida
PALM BEACH, FL - October 24, 2002 - Applied Digital Solutions, Inc.
(Nasdaq: ADSX), an advanced technology development company, today
announced the launch of a national "Get Chipped" promotion for
VeriChip, a subdermal personal verification microchip.
The first 100,000 registrants and all qualified ADSX shareholders will
be eligible for a special introductory savings of $50 at the time of
"chipping." Details on the "Get Chipped" promotion
will be posted
soon on the Company's website: www.adsx.com.
The Company also announced that it has established four new Authorized
VeriChip Centers and Distribution Centers in Arizona, Texas and Florida.
Including these new centers, there are now seven Authorized VeriChip
Centers in the United States: Phoenix, Arizona; San Antonio, Texas;
Naples, Florida; Port St. Lucie, Florida; McLean, Virginia; Boca Raton,
Florida; and Sunrise, Florida.
The "Get Chipped" registration program will assist the Company in
determining where and when to establish future Authorized VeriChip
Centers. The Company's fully equipped mobile center - ChipMobile -
has increased its marketing efforts in the Southeast region, maintaining
a full schedule of visits to recreation and stadium events, health clinics,
nursing homes, and general 'awareness' locations. Those interested in
seeing a photo of the ChipMobile, or in learning more about its schedule
of community visits, are invited to visit www.adsx.com.
Today's announcement comes two days after the Company issued a
press release describing a ruling by the Food and Drug Administration
(FDA) that VeriChip is not a regulated medical device "for security,
financial, and personal identification/safety applications."
As previously described by the Company, the marketing of VeriChip
involves these three main categories:
VeriChip Subscribers (individuals who decide to "get chipped");
Authorized VeriChip Centers (healthcare facilities/distribution points
where the sales of VeriChip and "chipping" procedures take place); and
VeriChip System Affiliates (including law enforcement organizations,
EMTs, hospitals, search and rescue units, nursing homes, commercial
enterprises and government agencies) that will employ the proprietary
VeriChip scanners for identification purposes.
These three categories are all supported by the Global VeriChip
Subscriber (GVS) Registry, which provides immediate access to a
secure database containing Subscriber-supplied, personal verification
information. The GVS Registry service is hosted and maintained by
Digital Angel Corporation's (Amex: DOC) state-of-the-art operations
centers in Riverside, California, and Owings, Maryland.
Those interested in becoming VeriChip subscribers, in establishing an
Authorized VeriChip Center, or in becoming an affiliate or partner in
marketing VeriChip are invited to subscribe on-line or call this toll
free phone number: 1 800-970-CHIP (2447).
Based on the FDA's recent ruling, the Company will focus its initial U.S.
marketing efforts on very promising applications for VeriChip related to
security, financial anti-fraud and personal identification/safety.
In the security field, the Company is actively developing applications for
VeriChip in a variety of security, defense, homeland security and secure-
access applications.
These opportunities include using VeriChip to control authorized access
to government installations and private-sector buildings, nuclear power
plants, national research laboratories, correctional facilities, and
sensitive transportation resources.
VeriChip is able to function as a stand-alone, tamper-proof personal
verification technology or it can operate in conjunction with other
security technologies such as standard ID badges and advanced
biometric devices (e.g. retina scanners, thumbprint readers or
face recognition devices).
The concept of using VeriChip as a means for secure access could
also be extended to include a range of consumer products such as
PCs, laptops, cars, cell phones, and even homes and apartments.
In the financial arena, the Company sees enormous, untapped potential
for VeriChip as a personal verification technology that could help to
prevent fraudulent access to banking (especially via ATMs) and credit
card accounts.
VeriChip's tamper-proof, personal verification technology would provide
banking and credit card customers with the added protection of knowing
their accounts could not be accessed unless they themselves initiated
-- and were physically present during -- the transaction.
One of the most promising areas being explored relates to identity theft
protection. Crime statistics show that identity theft claims hundreds of
thousands of victims every year.
VeriChip offers a simple solution: a tamper-proof, personal verification
technology that will deter identity theft by making it virtually impossible
for criminal elements to access someone else's financial accounts and
records.
-==-
Source: Applied Digital Solutions - http://www.adsx.com/news/2002/102402.html
Cheers, Steve..
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