From: mike 


http://ce.seekingalpha.com/article/34501

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It’s not often that we say “it rocks” when analyzing a consumer device
trend. But the findings of our latest ChangeWave cell phone survey invite
extremes to describe the startling impact the Apple (AAPL) iPhone is having
on the cellular industry.

Our survey of 3,489 Alliance members – conducted April 4-10 – reveals
exceptionally high levels of excitement surround the iPhone’s upcoming
release. Nearly one-in-10 respondents (9%) say they are likely to buy the
new iPhone once it becomes available in June.

Another 7% say they are likely to buy the iPhone as a gift for someone else.

These are big numbers, especially when you consider the worldwide market
for cell phones is around 1 billion and Apple’s goal is to get to 1% of
that market in year one – which would mean selling about 10 million phones.

Clearly the current results, while similar to our January survey findings,
provide strong evidence that Apple should exceed its iPhone sales goals for
2008 – providing the device lives up to consumer expectations.

The iPhone’s overall integration of iPod, Phone, Camera and Email/Internet
capability (28%) remains the top selling point among likely buyers.
Importantly, the survey has also uncovered an additional surge in demand if
the iPhone’s proposed price point is lowered.

To find out how far the price has to drop to attract additional customers,
we asked the rest of our respondents who aren’t yet considering the iPhone
the following question:...
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