From: "John Beamish" 

"Apple� �s goal is to get to 1% of that market in year one" Early
adopters -- especially in technology -- are 1% of market.  Talk about
managing to lower expectations.

"providing the device lives up to consumer expectations." Duh.


On Sat, 05 May 2007 08:56:32 -0400, mike  wrote:

>
> http://ce.seekingalpha.com/article/34501
>
> ===
> It� �s not often that we say � �it rocks� � when analyzing a consumer device
> trend. But the findings of our latest ChangeWave cell phone survey
> invite extremes to describe the startling impact the Apple (AAPL) iPhone
> is having on the cellular industry.
>
> Our survey of 3,489 Alliance members � � conducted April 4-10 � � reveals
> exceptionally high levels of excitement surround the iPhone� �s upcoming
> release. Nearly one-in-10 respondents (9%) say they are likely to buy
> the new iPhone once it becomes available in June.
>
> Another 7% say they are likely to buy the iPhone as a gift for someone
> else.
>
> These are big numbers, especially when you consider the worldwide market
> for cell phones is around 1 billion and Apple� �s goal is to get to 1% of
> that market in year one � � which would mean selling about 10 million
> phones.
>
> Clearly the current results, while similar to our January survey
> findings, provide strong evidence that Apple should exceed its iPhone
> sales goals for 2008 � � providing the device lives up to consumer
> expectations.
>
> The iPhone� �s overall integration of iPod, Phone, Camera and
> Email/Internet capability (28%) remains the top selling point among
> likely buyers. Importantly, the survey has also uncovered an additional
> surge in demand if the iPhone� �s proposed price point is lowered.
>
> To find out how far the price has to drop to attract additional
> customers, we asked the rest of our respondents who aren� �t yet
> considering the iPhone the following question:...
> ===
>
>   /m

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