GEORGE BUSH: CREATIVE DIRECTOR OF U.S. ADVERTISING, INC.

By: Jim Moore

He's got the persuasion technique down pat. Which is basically the 
forte of the creative director of an advertising agency.  

For the uninitiated, the responsibility of a creative director is to 
(1) understand the mechanism of persuasion, and (2) be an expert at 
"image" making, thereby influencing the public to believe what you want 
them to believe. . Having been the CD of two ad agencies, it is this 
technique of saturating the brain with dazzling hyperbole that I was 
pretty good at. So, when I say that Bush makes a good CD, I know 
whereof I speak.  

Truth, of course, is an issue, but being able to persuasively "shade" 
the truth is a CD's stock in trade.  

George Bush has a product to sell. And he's good at it. By delicately 
shading the truth he has the public believing what is probably the most 
unrealistic and dangerous concept in advertising history. And true to a 
creative director's job, Bush keeps repeating this mantra over and over:  

A WAR ON TERRORISM TO MAKE THE WORLD SAFE FOR DEMOCRACY.  

What a line! What an idea! What an objective! What a bunch of crap!  

The REAL world was never "safe" and never will be. Moreover, a war on 
terrorism cannot be "won", because terrorism isn't a war, it's a revolt 
against foreign interference, and the rising up of terrorists in Iraq, 
after Bush announced the war is over, is proof enough.  

As for democracy, what makes Bush and his "advertising" team so 
arrogant as to think that democracy is the political panacea for the 
entire world, when half the world never heard of democracy, and other 
half doesn't want it in their country?  

The fact is, all we've gotten so far from the Bush "advertising" team 
has been no information, misinformation, or contrived information.  

For "no" information we need only listen to the president's marionette, 
Ari Fleischer, who opines only what the "creative director" wants us to 
know, and not a word more. What's more, with secret documents, 
political options, and war contingencies locked up at the Pentagon, we 
are blank as to what our government is up to. And our esteemed media 
might as well be blacked out for all the factual information we get 
from them.  

For "misinformation", consider this statement about the CIA's on-going 
intelligence foul-ups from Chalmers Johnson, author of Blowback, the 
Costs and Consequences of American Empire: "The Central Intelligence 
Agency has an almost unblemished record of screwing up every 
"secret" armed intervention it ever undertook."  

Johnson then lists them: the Bay of Pigs, the failed attempt to 
assassinate Fidel Castro, the Phoenix Program in Vietnam, the killing 
of Chile's Salvador Allende, Reagan's Iran-contra war against Nicaragua, 
and all the snoop flops in-between.  

The CIA is a loose cannon because its budget and operations are 
secret, and Congress is too indifferent to its constitutional functions 
to rein in this rogue bureaucracy. Being told nothing, the American public 
keeps right on thinking that we have the world's best intelligence 
agency. Yeah.  

And lastly, the "contrived" information, a key talent of Creative Director 
George Bush and his bafflegab specialists at U.S. Advertising, Inc. If 
you recall, we were "sold" the idea that 9/11 was Osama bin Ladin's 
dirty work, and that we'd probably find him in Afghanistan. Two years, 
and a couple thousand troops later, we're still there, but no Osama.  

Next, the Bush team "sold" us on the proposition that, well, maybe 
terrorism attacks are actually planned by Saddam Hussein in Iraq, and 
that he has weapons of the "mass destruction" variety. So we deployed 
half our navy and air force and 175,000 troops to squash the dictator, 
find the WMD'S, free the Iraqi people, and bring democracy to the 
region.  

Four months later, Saddam has disappeared, there are no WMD's, no 
a hint of democracy, and instead of freeing the Iraqi people, we've 
installed a police state in which Iraqi hatred, resistance, and vengeance 
is not just alarming, but constantly a dangerous reality.  

Finally, there is the recent kick-off "ads"-introducing the next phase 
of the war on terrorism being spoon-fed to us by the Bush "advertising" 
team about the next danger to our security---Iran, who Bush has just 
warned to shelve their armament or face the consequences.  

If the American public ever opens its eyes they will see the "Mr. 
Goodwrench" theory of advertising, and the Bush team will lose its 
mystique.  

Mr. Goodwrench is the "image" used by GM to portray the idea that 
they have the best mechanics in the business. Maybe they have, but 
that's not the point. If people stop to think about that image they 
realize the truth: "There is no Mr. Goodwrench, or Mr. Badwrench, 
there is only Mr.Wrench."  

Creative Director Bush, however, happens also to be the President of 
the United States. So if he says, there IS a Mr. Goodwrench who would 
dare suggest that this guy is hoodwinking us with a fast shuffle that 
out-smokes the best advertising agency in the country?  

I would. And so would thousands of other "America First" Americans.  

Bottom line is pretty clear: George Bush, creative director of U.S. 
Advertising, Inc., heads up a bevy of baloney cutters that are, without 
a doubt, the biggest bunch of secretive, fraudulent, conniving con men 
that ever got into the "advertising" game.  

So, buyer beware. They're devious to the core, but they know their business.  


"Published originally at EtherZone.com : republication allowed with this 
notice and hyperlink intact."

                             -==-

Source: Ether Zone - http://etherzone.com/2003/moor062003.shtml


Cheers, Steve..

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