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echo: atari_st
to: Terry Russell
from: Tom D`Ambrosio of 1:106/7861.0
date: 1996-01-17 11:37:37
subject: Thomas Regurgitator

DC> 1  The release from Atari never said HUGE, they just stated to
DC> watch for an advertising blitz just before XMAS...

TR> Not sure where or when the HUGE was added, however heres the
TR> definition of BLITZ : Fast intensive campaign

I was looking in my copy of the last (1994) shareholders report for the
"number of employees", to compare to the 1000+ quote of the TR, but
found nothing. :(

I did come across this: (which applies to your above comment)

"The Company believes that TV advertising is the most effective means to
promote the Jaguar and plans to continue to invest through 1995 and
beyond to allow Jaguar to reach its market potential."

I guess they believe something else now.          -*- Tom -*-



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