From: "Rich Gauszka" 

One phone - two billings?

http://blogs.business2.com/utilitybelt/2007/06/itunes_account_.html

Apple today revealed a little bit more of its iPhone business strategy  in
an e-mail sent from its public relations department. The main revelation:
"To set up your iPhone, you'll need an account with Apple's iTunes
Store." In other words, Apple will pave the way for a separate billing
relationship (probably via credit card) from every iPhone user, and will
not have to rely on AT&T (T) to play go-between.

The  full text of the section on iTunes and the iPhone follows:

    To set up your iPhone, you'll need an account with Apple's iTunes Store.
If you already have an iTunes account, make sure you know your account name
and password. If you don't have an account, you should set one up now to
save time later. To set up an account, launch iTunes, select the iTunes
Store, and click the Sign In button in the upper right corner of iTunes.
Sign in and you're ready to go.

This makes me wonder whether AT&T stores will be signing people up with
iTunes accounts as they purchase iPhones and calling plans. Some people who
buy iPhones might not be interested in purchasing and downloading content
from iTunes (they might want to just load content they already own), and
the occasional iPhone buyer might not have convenient access to a PC or Mac
that's capable of running the latest version of iTunes (7.2). I've got to
wonder whether this will cause any challenges at retail.

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