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| subject: | `VeriChips` In Mexico |
APPLIED DIGITAL SOLUTIONS' ITS EXCLUSIVE MEXICO DISTRIBUTOR OF
SUBDERMAL RFID VERICHIPtm IS LAUNCHING "SOLUSAT MEDICA" TO PROMOTE
VERICHIP'S HEALTHCARE APPLICATIONS IN MEXICO
Today's kickoff event and press conference will feature a live
"chipping" procedure for local media and testimonials from VeriChip
users.
PALM BEACH, FLu July 17, 2003 u Applied Digital Solutions, Inc.
(Nasdaq: ADSX), an advanced technology development company,
announced today that its exclusive distributor of VeriChip products
and services in Mexico is launching "SOLUSAT MEDICA," a special unit
designed to promote the many healthcare-related applications of
VeriChip in Mexico.
VeriChip is a secure, subdermal, radio frequency identification (RFID)
microchip about the size of a grain of rice that can be used in a variety
of security, financial, emergency identification and other applications.
In October 2002, the US Food and Drug Administration (FDA) ruled that
VeriChip is not a regulated device with regard to its security, financial,
personal identification/safety applications but that VeriChip's healthcare
information applications are subject to regulation by the FDA in the
United States. In other countries, including Mexico, the regulatory
status of VeriChip quite often differs from the treatment the technology
has received by regulators in the United States.
The kickoff event and press conference, scheduled to begin today at
8:45 a.m. (CT) at the Camino Real Hotel in Mexico City, will feature a
live "chipping" procedure, along with testimonials from four additional
people who have been "chipped" recently in Mexico. The press
conference will also include presentations about SOLUSAT MEDICA's
plans for marketing VeriChip to the healthcare community in Mexico.
Approximately 40 TV, radio and print journalists are expected to cover
the press conference and live "chipping" - a simple, outpatient procedure
that requires only a few minutes for a local anesthetic and insertion of
the chip with a specially designed needle
SOLUSAT MEDICA is reaching out to private and public hospitals in
Mexico to incorporate VeriChip scanners in their emergency facilities.
SOLUSAT is also holding discussions to build commercial and strategic
relationships in Mexico to demonstrate the benefits of using all
applications of VeriChip's innovative personal verification technology.
According to SOLUSAT, discussions are underway for the donation of
scanners to institutions such as the Red Cross and the Mexican
Alzheimer's Association and several other public organizations
Commenting on the launch of SOLUSAT MEDICA in Mexico, Antonio
Aceves, Director General of SOLUSAT, said: "Without a shadow of a
doubt, this application will give VeriChip users confidence and peace
of mind. In a matter of seconds, it provides extremely important
information in the event of an emergency and regardless of the condition
of the patient, information that could mean the difference between life
and death. And it doesn't matter if the patient has a prior medical
condition or not, because we're all susceptible to accidents and health
crises."
As previously announced, in the first quarter of 2003 the Company
completed initial VeriChip product shipments to SOLUSAT of 1,000
implantable VeriChips and 100 proprietary scanners. The exclusive
distribution agreement calls for a minimum purchase quota in excess of
$9 million through the end of 2006. If annual minimum sales quotas are
met, SOLUSAT will retain the exclusive right to distribute VeriChip and
related products in Mexico.
During the Mexico City press conference, VeriChip users whose
medical data is available on the SOLUSAT MEDICA secure database
will provide testimonials regarding the product. These VeriChip users
include Manuel Rosillo, a musician with a heart condition; Francisco
Pujano, a 32-year-old salesman who suffered a cerebral aneurysm at
the age of 28; Luis Valdez, a bio-chemical engineer with Type I
diabetes; and Marcos Escandon, who has been injured in several of
motorcycle accidents.
Quote from VeriChip user, Mr. Manuel Rosillo: "I used to lead a normal,
active life and although I suffered from a lot of work-related stress,
I never imagined I'd have a health problem as serious as this at my age.
So far, I've suffered two heart attacks that have put my life at risk.
I've undergone heart surgery and I'm under permanent treatment and
medical supervision, which makes VeriChip an extremely useful product
for me."
Quote from VeriChip user, Mr. Francisco Pujano: "I was extremely
interested in having a VeriChip implant after suffering a cerebral
aneurysm. When I have an attack, I don't remember where I am or
understand what's happening around me, and it can sometimes last
for a long time, so for safety reasons, I opted for VeriChip."
Quote from VeriChip user, Mr. Luis Valdez: "I have been in situations
where a lack of information has put my life at risk. I once suffered a
diabetes attack in the street while visiting another city. I practically
dropped down dead in a diabetic coma. Fortunately, the paramedics
didn't hook me up to a glucose drip, as that would have cost me my life.
This technology gives me peace of mind and confidence, because it
provides information about who I am, what is wrong with me and who to
contact in a similar situation."
Quote from VeriChip user, Mr. Marcos Escandon: "Fortunately, I don't
have any medical ailments, but I've been unlucky enough to be involved
in a couple of serious accidents that have landed me in an emergency
room. I didn't think twice about having a VeriChip implanted, after
witnessing the distress caused to my family when they couldn't find me,
plus the risk of being attended to by a doctor who doesn't know whether
I have a medical condition or not. This way I'll always be sure to have
my identity and my medical data on me."
In April 2003, a representative of VeriChip Corporation outlined
VeriChip's many potential healthcare-related applications at the
IDTechEx "Smart Tagging in Healthcare" conference in London (for
more information, visit www.idtechex.com/ healthcare.html). Subject
to FDA regulation in the United States, these applications include:
Implanted medical device identification
Emergency access to patient-supplied health information
Portable medical records access
In-hospital patient identification
Medical facility connectivity via patient
Patient/therapy integration
Inter-facility patient identification
Disease/treatment management of at-risk populations
About SOLUSAT
Soluciones de Localizacion Satelital, S. de R.L. de C.V. (SOLUSAT), a
subsidiary of Sistemas de Proteccion Integral de Mexico, S.A. de C.V.
(SPIMSA), was founded in October 2002 and is the exclusive marketer
and distributor for VeriChip in Mexico. Antonio Aceves, Director General
of SOLUSAT, can be reached by telephone (52 34 94 54) or email
(antonio.aceves{at}solusat.com.mx). For more information about
SOLUSAT and SOLUSAT MEDICA, visit http:// www.solusat.com.mx.
About VeriChip
VeriChip is a miniaturized radio frequency identification device (RFID)
that can be used in a variety of security, financial, emergency
identification and other applications. About the size of a grain of rice,
each VeriChip product contains a unique verification number and will be
available in several formats, some of which will be insertable under the
skin. The verification number is captured by briefly passing a proprietary
scanner over the VeriChip. A small amount of radio frequency energy
passes from the scanner energizing the dormant VeriChip, which then
emits a radio frequency signal transmitting the verification number.
VeriChip Corporation is a wholly owned subsidiary of Applied Digital
Solutions.
About Applied Digital Solutions, Inc.
Applied Digital Solutions is an advanced technology development
company that focuses on a range of early warning alert, miniaturized
power sources and security monitoring systems combined with the
comprehensive data management services required to support them.
Through its Advanced Wireless unit, the Company specializes in
security-related data collection, value-added data intelligence and
complex data delivery systems for a wide variety of end users including
commercial operations, government agencies and consumers. For more
information, visit the company's website at http:// www.adsx.com.
Source: http://www.adsx.com/news/2003/071703.html
Cheers, Steve..
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