-=> Quoting Jan Murphy to Helen Fleischer <=-
 JM> Ideally, we'd like the fans of writer X to be able to find these books
 JM> and buy them if they tickle their fancy.  If they don't know that
 JM> writer X has written in other categories, they won't go looking in the
 JM> other section.  If we put up signs (shelf-talkers, as they are called
 JM> in the trade) directing readers to the other sections, we will have so
 JM> many shelf-talkers, they'll just become a big blur and customers won't
 JM> read them. 
 JM> So what's a bookseller to do?
       Perhaps, instead of a shelf-talker, you could put up a
       catchy poster in each section.  Something that raises the
       question, "Does your favorite author write in a genre other
       than ________?"  The poster would explain that a list of
       authors that cross-over into other genres is available to
       them, and would direct them to said list.  That way, those
       who are interested in the author would be advised of the
       availability.  Those who are only interested in reading only
       a specific genre aren't mislead by having books outside that
       genre mixed on the shelves.
       Just an idea.
Patsy
--- Blue Wave/DOS v2.30
---------------