Resident Evil 2 Sets Industry Record Selling 3 Million Units in Six
Weeks
SUNNYVALE, Calif.-(BUSINESS WIRE)- March 24, 1998 - Capcom
Entertainment today announced that Resident Evil 2(TM) set an
industry record selling through 3 million units in just six weeks. In
the U.S. alone, Resident Evil 2 sold through more than a million
units since its release on January 21, 1998. In Japan, Resident Evil
2 (known as BIOHAZARD 2), sold through more than 1.9 million units
since its debut on January 29, 1998. Resident Evil 2 is a two-disc
set and sells at a suggested retail price of $59.99. It is available
for thePlayStation game console and is rated "M" for mature
audiences.
"Demand for Resident Evil 2 continues to be strong and it isn't
showing any signs of letting up anytime soon," said Robert Lindsey,
senior vice president of sales and marketing, Capcom Entertainment.
"Our sights are set on selling 2 million units in the US. Now the
only question is how quickly we will achieve that goal." Lindsey
continued, "The success of Resident Evil 2 is due to the tremendous
support we received from our national retailers and industry
magazines, not to mention it's the most killer game ever made. We
have hit some incredible numbers very quickly and we haven't even
released this product in Europe."
Industry sources also support the success of Resident Evil 2. The NPD
TRSTS report ranked Resident Evil 2 the number one best selling
software game in January. This listing of the top 20 games is a
combination of PC and console software. The Video Software Dealers
Association lists Resident Evil 2 the most popular PlayStation game
rental. Resident Evil 2 was supported with an extensive,
multi-tiered, $5 million marketing campaign that included dedicated
television advertising (prime time network, cable and syndicated), an
extensive print advertising campaign and a successful in store
pre-sell programs that generated more than 150,000 consumer
pre-orders.
In its debut weekend, Resident Evil 2 sold more than 380,000 units,
more than 60% of its initial production. Resident Evil 2 is the
sequel to the product that defined the survival horror genre. Nearly
twice as large as its predecessor, the development of Resident Evil 2
took a 45 member team more than 78 man years to complete. New to the
product are computer rendered graphic introduction and ending
sequences that Capcom spent more than $1 million to create.
From STReport 1412
... Well, that narrows it to Klingon, Breen, or Romulan. -Riker
--- JetMail 0.99beta22
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* Origin: When Starlings Mate - Benton, TN (1:362/708.4)
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