Message-ID: 

http://biz.yahoo.com/bw/030811/115492_1.html

Press Release Source: World Wrestling Entertainment 

Suncoast, World Wrestling Entertainment and Weekly Reader Team Up To
Encourage Reading

Monday August 11, 12:08 pm ET  
Reading Posters Distributed in DVDs and Weekly Reader Publications 

STAMFORD, Conn.--(BUSINESS WIRE)--Aug. 11, 2003--Suncoast, The Store
for Movie Lovers, is teaming with World Wrestling Entertainment(TM)
and Weekly Reader in a promotion to encourage reading.

All August 12 releases of WWE DVDs "Insurrection(TM)", "Bad
Blood(TM)", and "Brock Lesnar: Here Comes The Pain" sold at Suncoast
video stores will include a free WWE Get R.E.A.L.(TM) reading poster
featuring WWE RAW® Superstar The Hurricane®. The Hurricane, a "super
hero", is seen on the poster giving thumbs up over the phrase, "Get
excited about reading. It can give you super powers!"

Weekly Reader will distribute the poster free to 98,000 classrooms
across the country through publications for middle and high school
students. WWE also will offer the poster free to teachers and
librarians through its website, getreal.wwe.com.

The promotion was prompted by the success of WWE's Get R.E.A.L. READ
program that sends WWE Superstars to public libraries across the
country to read to kids during the summer.

"We like combining our pro-social programs with our marketing
promotions whenever it makes sense to do so," said Joel Satin, WWE
Director, Home Video. "Watching videos and DVDs has becomes a part of
everyday life. We hope that this type of promotion instills that
reading is something fun to do as well."

"Weekly Reader is thrilled to be working with WWE and Suncoast. The
WWE wrestlers are admired by many students nationwide. Their
participation will hopefully inspire hundreds of children to pick up a
book and read. Last year was a great success and we're confident this
year will be an engaging and successful reading campaign again," said
Bill Walter, Director of Strategic Partnerships for Weekly Reader.

"At Suncoast, we focus not only on serving customers in our stores,
but also serving the communities in which we work and live. This
partnership enables us to do both," said Debra Brummer, General
Manager, Suncoast.


--- Internet Rex 2.29