Everything is "rolled-out" these days, and VeriChips are no exception,
being targetted at high profile members of regional communities to
promote general acceptance.

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Bergen County Chief Of Police Jack Schmidig leads Regional Roll-Out of
VeriChip by Receiving a VeriChip

With Hospital Emergency Room Infrastructure To Provide Secure ID and
Medical Record Access For VeriChip Patients, Thought and Opinion
Leaders to Play Key Role in Adoption of VeriChip(TM)

DELRAY BEACH, Fla.--(BUSINESS WIRE)--April 22, 2005-- VeriChip
Corporation, a wholly-owned subsidiary of Applied Digital, announced
today that the Bergen County, New Jersey Chief of Police has been
implanted with the VeriChip. Chief of Police Jack Schmidig, a member
of the police force for over 30 years, received a VeriChip as part of
the Company's strategy of enlisting key regional leaders to accelerate
adoption of the VeriChip. With hospital emergency room infrastructure
forming, patients will have the ability to provide secure ID and
medical record access in an emergency or clinical situation.

"High-profile regional leaders are accepting the VeriChip,
representing an excellent example of our approach to gaining adoption
of the technology," said Kevin H. McLaughlin, VeriChip Corporation's
CEO. "The northern New Jersey area represents one of our early
regional targets, and in a short time period we have secured a leading
hospital in the region which has agreed to adopt the VeriChip System
to scan patients; initiated efforts to educate the physician community
in conjunction with one of our distribution partners Henry Schein
Corporation, and implanted several high-profile members of the
community with the VeriChip. We intend to employ this approach on a
regional basis to accelerate acceptance of this Class II medical
device."

VeriChip Corporation has adopted three key elements to its marketing
strategy to develop regional acceptance for VeriChip. They include
developing the infrastructure at regional hospitals to support the
VeriChip System (scanner and database) in the Emergency Rooms;
educating the medical community in the region in conjunction with
Henry Schein and other distribution partners; and seeking high-profile
members of the community to receive the VeriChip to raise awareness of
the device.

Initially, the Company has identified several groups of patients that
are likely to benefit from the VeriChip due to medical conditions.
These include diabetics, chronic and cardiac care patients, memory
impaired patients and patients with implanted medical devices. These
patients would benefit from having a VeriChip as a result of medical
conditions that increase the likelihood of an emergency room visit,
which could require time-sensitive procedures where access to medical
records would be critical.

Using the VeriChip System, the emergency room attendant could scan the
VeriChip in the patient's arm, accessing a unique 16-digit ID number.
This number would be linked to a medical records database, which would
provide detailed information on implanted medical devices and patient
medical records, which could provide valuable information allowing the
hospital to quickly implement the appropriate procedures on patients
who otherwise might not be able to communicate medical histories due
to impaired conditions. 

(snip)

Source: Applied Digital

Full article at Raiders News Updates - http://www.raidersnewsupdate.com/


Cheers, Steve..

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