TIP: Click on subject to list as thread! ANSI
echo: pol_disorder
to: Bob Ackley
from: Earl Croasmun
date: 2009-09-15 10:41:22
subject: RE: Robert Novak

~>  EC> Cutting through all the back-and-forth crap on this, there are at
~>  EC> least three problems with what you DID say.  First, it is wrong, as I
~>  EC> already pointed out.  Cable networks BROADCAST their programs.
 
~> They say they do.  But that "broadcast" is only to their
subscribers, those
~> who do not subscribe cannot receive the programming.  'Narrowcast' would 
~> be a better word to use - but most folks have no idea what the word means.

"Narrowcasting" is a simple marketing concept that has a very clear meaning
and context.  I've seen programming that only runs in a given hotel chain,
or only in a given medical center, or ads that only run in airport
terminals.  Cable TV is not narrowcast.  In fact, since more people get
their TV from cable than from rooftop antennas or rabbit-ears, cable
broadcasts such as CNN or CNBC now fit the "broadcast" definition BETTER
than any station or even network of stations with transmitter antennas. 
Pay channels like HBO, on the other hand, only go to people who subscribe
to THEM.

 
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