GEX: Enter the Gecko Leaps Off Retail Shelves
 MENLO PARK, CALIF. (March 24) ENTERTAINMENT WIRE - March 24, 1998 -
 Game's Humor, Amazing Graphics and Challenging 3D Game play Strike
 Cord With Consumers. Midway Home Entertainment, Inc. and Crystal
 Dynamics today announced that they have experienced tremendous sell
 through of GEX: Enter the Gecko at retail outlets nationwide in its
 first week of availability. The game made its debut on the
 PlayStation(R) game console February 24.
 Developed by Crystal Dynamics and distributed by Midway Home
 Entertainment, GEX: Enter the Gecko has been heralded as one of the
 best video games of the year by analysts, journalists and consumers
 alike. The game has graced the covers of numerous gaming publications
 and is being supported with a multi-million dollar marketing
 campaign, which will continue to inform and excite consumers through
 the month of March. The campaign is highlighted by a television
 commercial, which is currently airing on national cable networks,
 such as MTV, ESPN and Comedy Central. In addition, the TV spot was
 awarded "best TV advertisement" by Sony(R) Computer Entertainment
 America at the Publishers Conference held March 16-17 in Newport
 Beach, California.
 "We've certainly had high expectations for GEX, but we were
 completely taken by surprise with the enormous consumer demand for
 the game," said Jim MacKenzie, Divisional Merchandise Manager for
 KayBee Toys. "In fact, we have already submitted large reorders to
 ensure that our shelves remain fully stocked. "Brian Woodrick, buyer
 with Blockbuster Videos, Inc. added, "GEX has been highly anticipated
 for months. We're thrilled that the release of the game has lived up
 to the hype and sparked significant excitement in the rental market."
 "The responses we have received from retailers, distributors,
 consumers, and the media have all recognized GEX: Enter the Gecko as
 a groundbreaking title that has already established itself as a video
 game classic," said Byron Cook, president of Midway Home
 Entertainment, Inc. In GEX: Enter the Gecko, GEX returns to protect
 the world's television broadcasts from his archnemesis Rez. The
 sequel will push the limits of 3D technology with beautifully
 rendered environments, awesome enemies, special effects, and
 free-roaming 3D game play, as well as the sarcastic humor gamers have
 come to expect from the quick-witted gecko -- who's voice is provided
 by actor/comedian Dana Gould. "GEX: Enter the Gecko is ideally
 positioned to be one of the best video games of 1998 with its artful
 blend of humor, technology, stunning graphics and challenging game
 play," said Rob Dyer president of Crystal Dynamics. "And, if our
 first week's results are any indication, we are right on track." GEX:
 Enter the Gecko will also appear on PC CD-ROM in Spring 1998 and on
 the Nintendo 64(R) in early Summer 1998.
 
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