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http://biz.yahoo.com/bw/040609/95446_1.html

Press Release Source: World Wrestling Entertainment, Inc. 

World Wrestling Entertainment Selects The Media Kitchen As Media
Agency of Record

Wednesday June 9, 10:21 am ET 

STAMFORD, Conn.--(BUSINESS WIRE)--June 9, 2004--After an extensive
review, World Wrestling Entertainment® (NYSE:WWE - News) said today
that it has chosen The Media Kitchen of New York City to be its Media
Agency of Record.
 
Under this agreement, The Media Kitchen will handle planning and
placement of traditional and alternative media on both the national
and regional level, including consumer and trade advertising. Billings
are estimated to be $8 million. WWE®'s in-house creative team will
continue to develop all creative executions across media platforms.

Building on the record-breaking success of WrestleMania® XX and the
recent resurgence for its television programming, WWE believes that
The Media Kitchen has the recipe to drive the WWE brand to even
greater success. "We're really pleased to add The Media Kitchen to the
WWE team," said Dan Levi, WWE Vice President, Marketing. "We were
greatly impressed with The Media Kitchen's organization, experience,
and passion for WWE's business. They bring a unique combination of
strategic insights and creative innovation, and I'm certain they will
become a central ingredient in our brand-building efforts."

"We are delighted to have been chosen as Agency of Record for WWE
after such a thorough, professional and competitive review, and are
eager to embark on this new partnership," said Paul Woolmington, CEO
(Head Chef) The Media Kitchen. "We are enthusiastic about our recipe
of ideas and innovations and look forward to exciting the consumer
about the WWE brand and all its assets."

The Media Kitchen's primary assignment will be support of WWE's weekly
television programs: Monday Night RAW® (Spike TV, 9 p.m. ET) and WWE
SmackDown!(TM) (UPN, 8 p.m. ET on Thursdays). The agency also will
focus on promoting WWE Pay-Per-View events. Its first initiative will
be in support of the recently announced $250,000 Raw Diva Search, a
summer-long promotion on Monday Night Raw to find the next WWE "Diva"
amongst a pool of beautiful women from the continental United States.

The media agency search is the most recent element of a concerted WWE
effort focused on growing the WWE franchise. Earlier this year, WWE
hired Philadelphia-based brand consultancy Kanter International to
assist on strategic research and brand development initiatives.

WWE has also been tapped to receive a ProMax BDA Brand Builders Award
for its year-long WrestleMania XX marketing campaign. Using the
occasion of WrestleMania XX as the platform of a plan to celebrate all
things WWE, the company attained ratings success and unprecedented
awareness and interest in WWE. With a mix of traditional national
media, targeted local buys, and street-level guerrilla marketing, WWE
appealed to former fans, current viewers, and new samplers.

World Wrestling Entertainment, Inc. (NYSE: WWE - News) is an
integrated media and entertainment company headquartered in Stamford,
Conn., with offices in New York City, Los Angeles, Toronto and London.
Additional information on the company can be found at wwe.com and
corporate.wwe.com.

The Media Kitchen is a new kind of media company designed to address
new kinds of media and communication challenges clients face today.
The Media Kitchen defines media as "anything that can carry a branded
message and impact the consumer" and believes that media strategy
should be an essential component to any brand's message, not merely a
means of distributing it. Clients include The Andrew Jergens Company,
Brown and Williamson, Citibank AAdvantage, Liberty Mutual, PBS, SciFi
Channel, Song Airways, Timex, USA Network, Verizon SuperPages, Wyndham
Hotels & Resorts and others. The Media Kitchen is part of the MDC
backed kirshenbaum bond + partners group.


--- Internet Rex 2.29