UK's Europress Teams With Germany's Ubi Soft
STOCKPORT, CHESHIRE, ENGLAND, 1998 MAR 4 (Newsbytes) -- By Sylvia
Dennis, Newsbytes. Europress, the games and educational software
company, has announced it is partnering with Ubi Soft in Germany.  The
aim of the linkup is to give both software houses a stronger position
in the European software industry, officials claim.  Under the terms
of the contract, Ubi Soft Entertainment will distribute local (German)
language versions of Europress' range of entertainment packages in
Austria, Germany, and Switzerland, extending the Europress range, it
is claimed, across the whole of Europe.
New titles due to be released from Ubi Soft Germany through the
Europress linkup, include a plane racing game called Plane Crazy, and
a futuristic motorbike game called XLR8 and Rally PlayStation. Becky
Walker, German territory manager at Europress, claims that Ubi Soft is
a key partner for the important German speaking territories. Europress
appears to be going through a period of partnering with foreign
country specialists to gain access to new markets, Newsbytes notes.
Last month the software company entered the Chinese arena, courtesy of
a joint venture with Beijing Wave Info-Tech, a Chinese firm.
Known as Europress China, the new division has been created with the
support of the State Science and Technology Commission of China and
will allow, for the first time, a British software publisher to enter
the Chinese market with a wide range of software. At the time, Michael
Meakin, managing director of Europress and chief executive of the new
venture, said that the deal is the first real joint venture
partnership to have been established between British and Chinese
companies in the software industry.
From:  Silicon Times Report / March 06, 1998 / No.1409
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