Atari Goes to Hasbro
When Atari merged with JTS Corporation, maker of disk drives and other
computer-related peripherals, everyone thought is was the end of Atari
as we knew it. However, a document filed with the SEC on March 9
states that JTS has sold all of its Atari assets to Hasbro Interactive
for US$5 million. An interesting sideshow to this is the fact that
Hasbro recently bought Tiger for $335 million.
The SEC document relating to the sale reads as follows:
"On February 23, 1998, JTS Corporation (the "Company") sold
substantially all of the assets of the Company's Atari Division,
consisting primarily of Atari home computer games and the intellectual
property rights and license agreements associated with such games (the
"Atari Assets"), to HIACXI, Corp. ("HIAC"), a wholly owned subsidiary
of Hasbro Interactive, Inc., for $5,000,000 in cash. The purchase
price was determined based upon arm's-length negotiations between the
Company and HIAC."
Hasbro Interactive and JTS Corp. could not be reached for comment at
press time.
This news presents a number of plausible scenarios, all pointing to
the likely reappearance of Atari's home gaming legacy. With the
success of Hasbro Interactive's Frogger title on the PlayStation,
revamping classic games may be something Hasbro wants to pursue. What
better way than to buy the licenses to all of Atari's previous home
games? (A new "adventure" perhaps?)
In fact, information in the document filed with the SEC hints at this
possibility, naming items that are specifically sold to Hasbro as "Key
Marks," including: "Atari, the Fuji logo, Asteroids, Battlezone,
Breakout, Centipede, Combat, Crystal Castles, Millipede, Missile
Command, Night Driver, Pong, Ultra Pong, Tempest, Warlords, and Yar's
Revenge."
Another scenario might be that after Hasbro's purchase of Tiger, it is
looking to expand the Game.com library to include Atari classics, or,
better yet, use Atari technologies and patents in a new incarnation of
the Game.com system.
Yet another possibility is that Hasbro, longing to enter the home
console business itself after several failed attempts with a VCR video
game machine (the Nemo, which Night Trap was developed for) and
virtual reality, will use the weight of Atari's brand name to try this
course yet again.
When GameSpot News knows the real reason behind Hasbro's purchase,
we'll let you know.
By Chris Johnston, videogames.com
From http://headline.gamespot.com/news/98_03/12_atari/index.html
... To be frank, I'd have to change my name.
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