DH> WL> I just read an article in Fortune magazine on "who is the 
DH> customer."
DH> WL> In the business context, it was the fad a while ago for 
DH> departments
DH>  
DH> Which issue was this in?  I'd be interested in reading it as it 
DH> relates directly to the curriculum I teach.
    I don't see how relevant the article would be to the issue of who the 
"customer" is in K-12 public schools.  Fortune's article is in the context of 
total customer choice without added cost for buying the same product/service 
from another supplier, where suppliers have no right to coerce payment from 
non-buyers, and where suppliers are free to seek the cheapest labor (even 
abroad) and fire inefficient employees at will in order to please the 
customer base as much as possible.
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