WL> I just read an article in Fortune magazine on "who is the customer."
WL> In the business context, it was the fad a while ago for departments
 
Which issue was this in?  I'd be interested in reading it as it 
relates directly to the curriculum I teach.
 
WL> idealized customers. You are most concerned with the delivery of
WL> services aspects of education, so you have chosen an analogy
WL> that captures that aspect of idealized customers.  Neither one
WL> of you is wrong, but you're talking at cross purposes.  The
WL> selection of a an appropriate model should be tied to the
WL> problem being solved.  Your model is most appropriate for the
WL> central topics of this echo;  Matt's is more appropriate for the
WL> public debate of how to structure our public education system -
 
Ahhh, I guess that was the issue in the first place, the use of 
"quality" principles in education.  I believe it was Carl that 
introduced the subject sometime ago.  True, my spin on it has been 
focused on the classroom rather than the more political issues.
 
I'll have to check out the article you mention, thanks for the comments.
 
Dale  
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