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echo: educator
to: WESLEY JONES
from: DALE HILL
date: 1997-01-26 23:06:00
subject: Deming

Hi Wes,
 
WJ> Students are the product.  Taxpayers are the customers.
 
Taxpayers are one customer, parents are one, administrators are one...
 
WJ> Those who tend to forget just who pays the bills are well
WJ> represented in the group who ends up going down the road
WJ> kicking rocks and wondering what happened.
 
You don't need to ignore the balance of your customers to please a 
single one.  All the more reason to identify all of your customers and 
evaluate what their needs are.  [emphasis on needs...not wants...there 
is a significant difference, and in this argument, folks tend to fall 
into the "I'm not going to give them everything they want" trap, when 
that is not the issue.  It's meeting their *needs* within the limits of 
your capabilities]
 
Satisfying customer needs is many times a matter of balance, 
particulary as you look with a macro view over your entire customer 
base.
 
Dale
--- TriDog v11.0
---------------
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