TIP: Click on subject to list as thread! ANSI
echo: educator
to: FRANK TOPPING
from: MATT SMITH
date: 1997-01-22 23:52:00
subject: Re: Deming

FT>  MS>     You'll never satisfy your customer base if you 
FT>  MS> misidentify the customer you must satisfy.
FT> 
FT> ...how about society as a whole
    I agree that _adult_ society is the customer base for K-12 schools.
    The superintendent of the Guilford County Schools was on TV last night.  
He pointed out that 3/4 of county residents do _not_ have kids in public 
schools.  Convincing these people they are getting a good deal for their 
taxes is problematic.
    Parents of public-school students, though, are a key part of the customer 
base, since if they take their kid out of the public school you can bet they 
will never politically support public education by voting for higher taxes 
while they are paying tuition because of what they perceive as the inadequacy 
of local public schools.
FT> Business and industry, fellow citizens, present and future family of 
FT> the student, society as a whole, the student themselves.
FT> They're all customers at one time or another.
    The second-grade student is no more the "customer" of the K-12 school he 
attends than a dog is a veterinarian's "customer".  Only the person who's 
either paying the bill (taxpayer) or choosing the supplier (parent) can be 
taken seriously as a "customer" in K-12 schools, for the same reason that 
only the dog's owner can be seen as the veterinarian's "customer".
--- Simplex BBS (v1.07.00Beta [DOS])
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* Origin: NighthawkBBS, Burlington NC 910-228-7002 HST Dual (1:3644/6)

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