From: Michael Powell 
 
IMS PRODUCTIONS, SHORELINE RELEASE THIRD INDY 500 DVD
 
#A Decade for the Ages# looks at dynamic duels between legends in 1980s
 
INDIANAPOLIS, Thursday, March 25, 2004 # Fans can pre-order now the latest
edition of the highly popular Indianapolis 500(R) #Legacy Series# of
Collector#s Edition VHS and DVD products by IMS Productions and Shoreline Media
Group, #Indianapolis 500: The 80#s A Decade for the Ages.#
 
Consumers can buy the IMS DVD products via www.SportsDVDHeadquarters.com, by
calling toll-free at (800) 856-4266 or by visiting the Indianapolis Motor
Speedway#s official Web site, www.indianapolismotorspeedway.com.
 
The DVD#s also will be advertised and available for purchase through mailings,
on-track promotions and at all Indy Racing League(R) events.
 
Orders for #The 80#s A Decade for the Ages# DVD will be shipped starting April
15.
 
The third Indianapolis 500-themed production in the series focuses on the
innovative, competitive decade of the 1980s. Longstanding legends of the sport,
such as A.J. Foyt, Mario Andretti, Al Unser, Bobby Unser and Johnny Rutherford,
battled against new stars, such as Rick Mears, Michael Andretti, Al Unser Jr.,
Bobby Rahal and Danny Sullivan, for glory at Indianapolis. And the dominance of
Penske Racing, which captured five Indianapolis 500 victories during the
decade, also is a prominent theme.
 
It also was an exciting time for new technology at Indianapolis, as
aerodynamic advances created some of the most exciting racing ever at the
Brickyard.
 
#We#re excited about the upcoming third release of this popular series,# said
Fred Nation, Indianapolis Motor Speedway executive vice president of
communications. #Fan response to the first two editions has been tremendous,
and we think the incredible duels between star drivers and innovative
technology that were the hallmark of the 1980s at the Speedway also will be a
big draw for fans.#
 
Some of the greatest moments of the decade at Indianapolis will be relived,
such as Gordon Johncock holding off Mears for victory in 1982, Sullivan#s #spin
and win# victory in 1985, Al Unser#s improbable fourth victory in 1987 and the
stirring duel for the checkered between Emerson Fittipaldi and Al Unser Jr. in
1989.
 
A special #Dynamic Duels# section looks back at the classic head-to-head
battles that shaped the decade, such as Johncock vs. Mears in 1982 and
Fittipaldi vs. Unser in 1989. Original IMS Radio Network play-by-play
accompanies the footage, adding to the drama.
 
Other features include bonus items such as trivia, photos, box scores and
other statistics, interactive menus and more.
 
The first two productions in the series, #Indianapolis 500: The 60#s A Decade
of Change# and #Indianapolis 500: The 70#s A Decade of Legends# both were
released successfully last year by IMS Productions and Shoreline Media Group
(SMG).
 
The success of this innovative entertainment partnership has prompted both
groups to announce plans for a final Legacy Series production, #Indianapolis
500: The 90#s,# scheduled for distribution later this year.
 
All of these unique products are created by IMS Productions, the Indianapolis
Motor Speedway#s home for broadcast and production programming. Developed
exclusively for the home entertainment market, these special shows feature a
wide variety of Indianapolis 500-themed content and incorporate the
award-winning production, editing and soundtrack values that helped popularize
network broadcasts of Indianapolis 500 and Indy Racing League events.
 
SMG provides IMS Productions with marketing and distribution channels for
Indianapolis 500 and Indianapolis Motor Speedway-related DVD products, in
addition to sales support and a turn-key fulfillment system.
 
In keeping with the program#s unique, multi-tiered launch strategy, these
high-quality IMS products will be available initially only via direct and
Internet sales sites and then launch into SMG#s specialty retail channels.
Extensive national advertising featuring full-page, four-color print ads will
accompany the launch of each title.
 
SMG, based in Santa Monica, Calif., is a home entertainment corporation
specializing in the marketing and distribution of a wide variety of sports,
entertainment and automotive titles via direct and specialty retail
distribution.
 
IMS Productions is a television production facility in business to communicate
the emotion of the Indianapolis Motor Speedway and the Indy Racing League
through TV production, home video, and promotional products and premiums for
the sport#s sponsors, tracks, teams and fans. IMS Productions is the exclusive
rights holder of Indianapolis 500 and Indy Racing League event footage.
 
___ Internet Rex 2.29
 


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