-=> Quoting Ken Weitzel to Daniel O'leary <=-

 >>  Today's workers have

 > today's ?
 
 Yes, "today" is a noun and was used as a possessive, just
 like "the girl's book."



 >>  are today's consumers and tommorow's workforce.

 > tommorow's ?
 
 Ditto.

 Without the apostrophe, the words "todays" and "tommorows"
 would be plurals rather than possessives.

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