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echo: aust_ads
to: Rod Speed
from: Bill Grimsley
date: 1995-06-04 22:11:54
subject: Discount Calls

Rod, at 14:37 on Jun 02 1995, you wrote to Bill Grimsley...

BG> Given that a 1 cent (i.e. 4%) reduction per 25 cent call
BG> fee results in a loss of revenue to Telstra of $1.2 million
BG> (source: Frank Blount, ABC-TV),

RS> The 1-Jun P2 report of that speech in the SMH has that at $120M 
RS> for a 1c reductions, and quotes him as saying 'a 10c reduction is 
RS> big bucks' The $120M figure fits much better with Telstras gross 
RS> revenue figure too.

The figures above are those which were given to Laurie Oakes by Frank
Blount during his Press Club interview last week (a fascinating show it
was, too).  He basically stated that a 10c reduction would cost $120m, and
even 1c would mean a direct loss of revenue of $12m.  Ergo, I stuffed up by
accidentally adding a decimal point above.  Oh well, at least the SMH got
it wrong too.  |-)

BG> a 25% overall discount equates to a loss in the order
BG> of $7.5 million, not at all what I'd call a trivial amount.

RS> True, and its a huge amount on the $120M figure.

Using the true figures, 25% discount is actually closer to $75 million, 

RS> OTOH its hard to say how many would qualify for the 25% discount too.

Given those huge figures, as few as humanly possible, I'd imagine.  :)

Regards, Bill
@EOT:

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