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| subject: | Discount Calls |
BG> Given that a 1 cent (i.e. 4%) reduction per 25 cent call BG> fee results in a loss of revenue to Telstra of $1.2 million BG> (source: Frank Blount, ABC-TV), RS> The 1-Jun P2 report of that speech in the SMH has that RS> at $120M for a 1c reductions, and quotes him as saying RS> 'a 10c reduction is big bucks' The $120M figure fits RS> much better with Telstras gross revenue figure too. BG> The figures above are those which were given to Laurie Oakes BG> by Frank Blount during his Press Club interview last week Presumably he got his tongue tangled in the interview situation. BG> (a fascinating show it was, too). He basically stated that a 10c BG> reduction would cost $120m, and even 1c would mean a direct loss BG> of revenue of $12m. Ergo, I stuffed up by accidentally adding a BG> decimal point above. Oh well, at least the SMH got it wrong too. |-) That remains to be seen. We dont actually know what the real figure is. BG> a 25% overall discount equates to a loss in the order BG> of $7.5 million, not at all what I'd call a trivial amount. RS> True, and its a huge amount on the $120M figure. BG> Using the true figures, 25% discount is actually closer to $75 million, It still looks wrong when you consider Telecoms total turnover. A total income from local calls of $3B using 1c per $120M is quite plausible. I find it hard to believe their total income from local calls is only $300M. --- PQWK202* Origin: afswlw rjfilepwq (3:711/934.2) SEEN-BY: 711/809 934 @PATH: 711/934 |
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