In a msg to David Bloomberg on , Patrick Ford of 3:772/235.3 
writes:
 PF>> I don't think Hoagland has fantasies, except perhaps about next year's 
 PF>> skimmings from the gullible. I think he is a hard headed businessman 
 PF>> who saw a market need and exploited it, the same as Walt Disney did. 
 DB>                   ^^^^
 DB> I'm not sure I'd agree that being bamboozled is really a "need" of the
 DB> market.  An opening, yes, but not a need.
 PF> In the cynical world of marketing, a need is defined as an opening or 
 PF> opportunity.
Ah, ok.
 PF> But if you have a look in your newsagent at the loony fringe press, you 
 PF> may come to the conclusion that the consumers of that sort of stuff do 
in 
 PF> fact feel a need. How else can you explain the proliferation of $3.99 
per 
 PF> minute phone lines to have your fortune told?
As Ross said, P.T. Barnum understated his point.  :-)
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