In a message of 11 Apr 98 David Bloomberg wrote to me:
 PF>> I don't think Hoagland has fantasies, except perhaps about next year's 
 PF>> skimmings from the gullible. I think he is a hard headed businessman 
 PF>> who saw a market need and exploited it, the same as Walt Disney did. 
 DB>                       ^^^^
 DB> I'm not sure I'd agree that being bamboozled is really a "need" of the
 DB> market.  An opening, yes, but not a need.
In the cynical world of marketing, a need is defined as an opening or 
opportunity. But if you have a look in your newsagent at the loony fringe 
press, you may come to the conclusion that the consumers of that sort of 
stuff do in fact feel a need. How else can you explain the proliferation of 
$3.99 per minute phone lines to have your fortune told?
-patrick 
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