From: "Frank Haber" 

You're kidding.  You want a short definition of semiotics?  Are you crazy,
man?  It takes a career semioticist to bullsh*t his way through that.  It's
not bullshit, though.  I think of it as language inchoate, of the primal
pre-noun idea of a noun.  But I'm a simple guy.

This doesn't look bad.

http://www.aber.ac.uk/media/Documents/S4B/semiotic.html

"Rhetorical Tropes" set me off on the above.  But my brain has
rotted a lot since school.

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