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From: Skokiaan 
Newsgroups: rec.music.beatles.moderated,rec.music.beatles
Subject: Re: I Want To Hold Your Hand {at} #1
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Date: Wed, 12 Mar 2008 10:06:29 -0500
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On Mar 11, 7:09�pm, Phil  wrote:
>
> > What broke the Beatles open in the US wasn't the song itself, but
> > rather the publicity campain that supported it. Capitol invested money
> > to get the record heard, while VJ, Tollie and Swan didn't have the
> > budget to market great songs like "She Loves You" and
PPM. �Once
> > Capitol got people to listen the pre-Capitol records, which had
> > previously flopped, raced up the charts.
>
> It's hard to imagine why these songs required such a great marketing
> push.

The marketing push just got the record heard by the public, always a
difficult barrier to cross for any up-and-coming band.  If the song
had been crap the the Beatles would have been a flash in the pan, but
because their focus was always on putting out quality product and not
just cashing in, their success lasted.

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