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echo: barktopus
to: All
from: Rich Gauszka
date: 2007-05-23 18:16:24
subject: an Apple iGasm spat?

From: Rich Gauszka 


so only Apple can use silhouette based images in their ads?

http://www.macworld.co.uk/ipod-itunes/news/index.cfm?newsid=18110

The retail chain has been promoting a œ30 sex toy called the iGasm, a
device which connects to any music player and offers users an erotic
vibrating treat in time to the beat.

A News of the World report claims Apple is furious about Ann Summer's
promotion of the device, and is demanding all posters for the gadget be
taken down, under threat of court action.

The neon-pink posters depict an underwear-clad female silhouette holding an
oval white device with two cables - one connected to a pair of white
headphones, the other heading down toward the female's knickers.

The sales pitch urges music fans to: "Go at it hard and fast with a
pounding drum 'n' bass track or chill with an ambient classic."

Apple is claiming the ad to be an abuse of the silhouette-based images it
uses in its own advertising.

Ann Summers hasn't bowed to Apple's threats, the report explains.

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