for ; Mon, 23 Mar 1998 17:34:53 -0500 (EST)
To: updates@globalserve.net
From: campbell@ufomind.com (Glenn Campbell, Las Vegas)
Subject: Ufomind Web Site: Another Titanic?
The world's largest UFO and paranormal website -- www.ufomind.com --
appears to be the finest ship on the seas.  It's sleek, fast and
state-of-the-art.  It can accommodate thousands of passengers, and it
is certified 100% unsinkable.
We've got just one little problem:  Ufomind is still losing money.
This is like more water flowing into your ship than being pumped out
of it. It can't go on forever.
Honestly, UFOMIND MIGHT HAVE TO SHUT DOWN IF WE DON'T RECEIVE ENOUGH
FINANCIAL SUPPORT FROM OUR READERS.
Contributing to Ufomind is easy.  Just buy something occasionally from
our extensive on-line catalog of UFO and paranormal books (See
http://www.ufomind.com/catalog/).  We stock the best books in these
fields, and we ship orders faster than anyone to anywhere in the
world.  We do not usually discount the books we sell, but unlike the
big Wal-Marts of the internet, we provide honest reviews and do not
encourage you to buy books you don't need. When you order from us, you
get your money's worth, plus you have the satisfaction of supporting
the most valuable paranormal research tool on the web.
If people don't buy enough books from our catalog, then Ufomind will
go away.  Simple as that.
THE FACTS OF LIFE
Here's the straight poop on who we are and where we are headed:
-- Looking at our massive site and its tens of thousands of documents
and connections, you might think it is run by some big organization
with a staff of dozens.  Not true.  It's just me and the wife,
operating out of our home in a suburban subdivision of Las Vegas.  Our
"warehouse" is the garage.  Our "programming center," where I
currently sit, is the 5x5' vanity area upstairs.  (I share it with the
mascara.)
-- Seeing the huge number of hits on our site -- consistently 50,000
to 80,000 every day -- you might think we are doing an enormous volume
of business in our catalog section.  False.  Those thousands of hits
translate into only a handful of orders each day -- sometimes only
three or four.  The stable hit numbers prove that people appreciate
our site, and we have received no lack of email messages praising our
work. However, praise alone doesn't pay the bills.
-- We do this for love, not money.  If I wanted to make money, I'd be
back in the software business, where you can make obscene fortunes
selling out to Bill Gates.  At the least, we could be selling a lot of
tacky alien souvenirs on our website.  Everybody wants them, and the
profit margin is high, but we refuse to engage in commerce that we
regard as frivolous or distracting.
-- We are dedicated to the concept of open information.  Although
Ufomind is more valuable than most subscription services, we have no
intention of charging people for access to it. We don't mind giving
away our best material for free as long as we have enough income to
keep going.  We believe that Ufomind can work only as an interactive
site that anyone can contribute to.  Personally, I feel that
maintaining this site is a public trust that has fallen into my hands.
Monk-like in my vanity area, I will selflessly defend the sacred
cause.  If I cannot maintain the high ethical standards I have set
for this site, then I will shut it down rather than turning it over
to the Microsofts of the world.
-- People often ask us, "Where's the Desert Rat?"  Unfortunately, our
free on-line newsletter is still in hibernation until the Ufomind site
is on a stable financial footing.
DIRE PROSPECTS
Regrettably, I am forced to issue this ultimatum:  If sales in our
catalog section do not improve, I will have to get a job.
Ponder for a minute the terrible implications.  As moderator,
programmer and webmaster, I currently spend 8-14 hours a day, 6-7 days
a week, working on this website.  Without my input, the site would
quickly slide into chaos. Although anyone can add links and comments
to our pages, someone has to review those additions.  Otherwise, the
spammers will take it over, and pages will be swamped with irrelevant
information. No one will be there to remove dead links, create new
pages or provide new systems for linking records together.  No one
will provide free customer service, which currently occupies about
half of my time.  The site will cease to have a soul and will become
a chaotic mirror of usenet.
Another alternative would be to freeze the site so that no one could
make any further additions to it.  Then it would no longer be alive.
Information would start getting stale, and old links would stop
working. People would eventually stop coming.  At that point, I would
consider shutting the site down altogether to save the monthly
operating costs.
Ufomind tries to be as efficient and professional as possible and
doesn't plead for support very often.  We don't ask for donations.  We
don't hold annoying fund drives every few months like public radio and
TV stations.  The ads we insert on our index pages are unobtrusive,
and we don't try to actively "sell" you anything.  If you consult one
of our index pages, we want you to know if there is a useful book
available on that topic, but we won't try to force it on you. The only
problem with this low-key approach is that it doesn't sell many books.
Our next step -- prior to my getting a job -- will be to get more
agressive about pushing our products.  No one likes this, especially
us.  Our primary goal is to assist serious research, and that's how we
want to spend most of our resources.
As Ufomind seems to become an internet institution, please don't take
us for granted. Institutions aren't always as invulnerable as they
seem to be, and sometimes they run into things.  Underneath all that
apparent complexity, there has to be something keeping them afloat.
                                             Glenn Campbell
                                             Ufomind Webmaster
Access to our catalog...
   Our Top Ten Recommendations:
      http://www.ufomind.com/catalog/subject/top10/
   Ufomind Bestsellers:
      http://www.ufomind.com/catalog/subject/bestseller/
   Books by Subject:
      http://www.ufomind.com/catalog/subject/
   UFO books:
      http://www.ufomind.com/catalog/subject/ufo/
   Parapsychology Books:
      http://www.ufomind.com/catalog/subject/para/psi/
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|       U F O M I N D  Paranormal Research Index                   |
|  "World's Largest and Best Organized UFO Website"         *      |
|                                                          ***     |
|       GLENN CAMPBELL - Webmaster & Moderator            *****    |
|                                                        *******   |
| PO Box 81166                campbell@ufomind.com      *********  |
| Las Vegas, NV 89180         http://www.ufomind.com               |
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