TE>  MS> I'd say the problem is not "the media" but the NRA leadership.
TE>  MS> If the big media (daily papers, TV, etc.) won't run the ads, a
TE>  MS> creative  NRA leadership would have made ads that it would have
TE>  MS> contracted with  non-chain billboard companies and independent 
TE> weeklies
TE>  MS> to run.  These media  outlets are typically financially in no 
TE> place to
TE>  MS> refuse any ad.
TE> 
TE> Wrong audience.  The majority of weekly papers that I'm aware of
TE> are rural publications.  The intended audience for the NRA's
TE> message is the urban and metropolitan audience.  
    North Carolina abounds with weekly papers, many "throwaway" ones given 
away and supported solely by advertisers.  Most throwaway papers here are in 
urban areas like Greensboro or Raleigh.
TE> billboards, I categorically ignore them.  I doubt that I'm alone
TE> in that attitude, so I question efficiency of that medium.
    Billboards are obviously effective enough that cigarette companies think 
they are worth buying, and the FDA thinks that cigarette ads should be banned 
from them!
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